Kewpie mayonnaise has now become quite famous around the world. This Japanese mayonnaise is often served with Sushi and has a softer texture than normal mayonnaise. Also, the taste is a bit fuller and spicier. This is partly due to the addition of dashi (Japanese broth with a very rich umami flavor). Kewpie mayonnaise is delicious with sushi, but can also be used for many other dishes such as Japanese pancakes (Okonomiyaki) and Karaage (Japanese fried chicken).